A Note on Pricing

When I first began making wine in 2008, my goal was to make high-quality wines that were still approachable– from a drinkability standpoint and a price standpoint.  To over-deliver at my price point.  That goal has never changed.  The times, however, have changed since then. A lot. I started this business in 2008, and until…

Scores don’t matter? Maybe. But over time, they show a pattern of quality.

I can’t tell you how many times over the years I’ve heard other winemakers or commercial wine buyers say “scores don’t matter”.  I find it a bit disingenuous– I’ve never met a winemaker who didn’t get happy about a good score, or pissed off about a bad one. That said, a single good or bad…